Mr. Hitotaka Sakurada, General Manager, F-Secure KK
Theme: "IT security market dynamics and potential opportunity in Japan"
The global IT security market is a $10 bill.+ industry and F-Secure is present in the segments making the majority of the vendor revenue, i.e. enterprise antivirus, consumer antivirus, e-mail security and URL filtering. The market for security software grows twice as fast as demand for computer software.
F-Secure's market in Japan is rather different from the company's golbal. In Japan, corporate business account for about 90% whereas globally, the consumer segment accounts for 60%. The total Japanese market for security software is estimated to be about 670 miil. euros. F-Secure sees a potential in small and medium size industry were there is still a lot of companies that are not using security software and also needs for upgrading exists.
Their key to success in Japan is dependent on finding sales partners to push the product to the market. Traditional resellers only sell when an opprotunity exists.
The luncheon, attended by 23 persons, was ended with a lively Q&A session.
Images from the event
FCCJ President Marko Saarelainen opens the proceedings...
Watched by Kimio Hashida and Hiroshi Maruyama.
Hiroshi Maruyama, the Ambassador Designate of Japan to Finland addresses the audience.
Yasuaki Tanaka of Finnair introduces himself.
Kaoru Mochizuki of Sky Inc. introduces herself.
Mika Mäkinen introduces the speaker.
Hitotaka Sakurada starts his presentation.
At the top table from left; Erik Ullner, Mika Mäkinen (partly hidden), Timo Varhama, Isao Nishimura, Kimio Hashida, Hiroshi Maruyama and Marko Saarelainen.