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 Wednesday, 25 September - Joint Nordic Luncheon Meeting

Guest Speaker:
Mr. Pekka Vauramo
CEO, Finnair

Theme:
Finnair's Asia strategy: future steps

Some excerpts from Mr. Vauramo's presentation:
  • The decision to start flights to Tokyo was, even though unprofitable in the beginning, instrumental in Finnair's future development.
  • Without the focus on, and success in Asia, Finnair would today be a completely different, much, much smaller company with mainly a domestic network, a couple of daily flights to Stockholm, Moscow and some other major European cities, with only a few jet-liners.
  • The Japan market is second only to the domestic Finnish market for Finnair.
  • Japanese represent the 4th largest group of tourists in Finland, after Russians, Americans and Germans.
  • Although the Japanese makes up for about 85% of the passengers between Japan and Finland, only 15% stays in Finland.
  • Finnair provides the fastest option to 28 European cities (excl. Finland), e.g. Stockholm, Oslo, Hamburg and Milan.
  • The Abenomics and the Olympics in 2020 offers great potential for economic growth in Japan, and more potential for Finnair.
  • The 21 weekly flights between Japan and Finland flies at very high load factor and volume is growing.
  • Japan Airlines opening its route to Helsinki this summer provides more opportunities for further growth for Finnair, than competition and Finland and Europe becomes more well-known and attractive among Japanese travelers.


Images from the event

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Reception desk at Grand Hyatt.
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FCCJ Board of Trustees Member and Chairman of Mori Hospitality Corp./Grand Hyatt Tokyo, Kanji Ohashi registers.
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From left: Sakari Romu, Finnair, Stefan Gustafsson, SCCJ Chairman and Timo Varhama
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Miia Rantanen, new First Secretary at the Embassy introduces herself to Kanji Ohashi and Yasuji Ishigaki, former Ambassador to Finland.
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Pekka Vauramo greets a valued client - Keita Koido on Leroy Japan, which airfreights a lot of salmon to the Japanese market with Finnair.
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Timo Varhama, former FCCJ President and currently Board of Trustees member acts as chairman of the event in the absence of the FCCJ President.
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Miia Rantanen, new First Secretary at the Embassy introduces herself.
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Tokiko Horiuchi, a long time member of FCCJ at Metso Paper, recently joined the Embassy of Finland.
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Petri Hautakangas, NSN, has returned to Tokyo after a couple of years in Seattle.
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Time for a delicious lunch.
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Nice arrangement.
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Timo Varhama introduces the guest speaker.
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Pekka Vauramo starts his presentation.
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Pekka Vauramo
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Pekka Vauramo
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The meeting, held at the Tarragon Room at Grand Hyatt, was attended by 49 members and guests.
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At the top table from left clockwise: Timo Varhama, Sakari Romu, Stefan Gustafsson, Miia Rantanen, Kanji Ohashi and Yasuji Ishigaki.
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Erik Ullner makes a constructive suggestion about the business class seats on European routes.
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'Guess we should make them this wide...'
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Carl Eklund of SCCJ asks a question about new attractions for Japanese travelers to the Nordic countries.
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Sakari Romu thinks that more resources for and cooperation between the Nordic tourist boards in Japan would be essential.
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Yasuyuki Oda of Kone Japan asks a question regarding improvements in immigration and land transport at Helsinki Vantaa Airport.
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Pekka Vauramo responds; one significant improvement will be the new rail line to Helsinki center..
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Keita Koido asks a question about the reasons for starting the Tokyo route in 1983.
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Pekka Vauramo passes on the question to Sakari Romu.
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Sakari Romu, who was at the time in the three-man working group studying the feasibility of the route, explains.
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SCCJ Chairman Stefan Gustafsson ask a question about Finnair's fleet renewal program.
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The most exciting news is the introduction of the Airbus A350 in second half of 2015. Finnair is one of the launch customer of the plane and first European plane to take it into use.
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Timo Varhama presents a small present as a token of appreciation to the speaker.
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Tokiko Horiuchi presents the Finland Film Festival in Tokyo starting on 5th of October.
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Pekka Vauramo with the SCCJ heavyweights, left Carl Eklund, former Chairman and right current, Stefan Gustafsson.
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The meeting, held at the Tarragon Room at Grand Hyatt, was attended by 49 members and guests.
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