LUNCHEON MEETING 15 FEBRUARY, 2002
Theme:
"Toyota in Europe as well as in Nordic countries"
(history and future, Toyota's strategy)


Guest Speaker:
Mr. Makoto Sasagawa,
General Manager, Sales & Marketing Department, Europe Division,
Toyota Motor Corporation
RECAP
Mr. Sasagawa's presentation was divided into two parts; World Automotive Market and Toyota, and Toyota in Finland.

The world automotive market has had a healthy growth during the 80's and 90's, growing from 35.1 mill. units in 1980 to a record high 57.3 mill. units in 2000. In 2001, due to world economy slump, the number decreased to 56.9 mill.

Toyota Groups's (incl. Daihatsu and Hino brands) worldwide sales rose to a record 5.9 mill. units in 2001, giving it a 10.4 % market share and maintaining the strong No. 3 position among the world's auto makers.

As for Europe, Toyota has still a rather weak market share, 3.7 %. It is the leading brand in Finland, Norway and Iceland, but has low market shares in the main markets like Germany, France and Italy. To improve their position Toyota has established a joint-beture with the PSA Group (Peugeot-Citroen) to build a factory in the Czech Republic with a capacity of 300,000 cars per year. This factory will start production in 2005.

Finland is the second oldest market for Toyota in Europe at the first Toyota car was brought to Finland in 1962 for testing. Sales started in 1964 with Korpivaara Oy as its distributor. Already in 1973 Toyota became the leading passenger car on the Finnish market, a position it has held since then, except for a few years in the mid-1990's.
IMAGES FROM THE MEETING
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Guest speaker:
Mr. Makoto Sasagawa


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All smiles; the guest speaker receives a small present...
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..and a deep bow from FCCJ President Timo Varhama
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Thre President's table: from right: Heikki Kasko, Nokia Japan, Ambassador Eero Salovara, Varhama, Knut Kraft, Nitra A.S. (back to camera), Sasagawa and Mika Makinen, Elcoteq Japan.
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In front from right: Jukka Salminiitty, Tekes, Hirokuni Yoshida, AvestaPolarit Japan and Isao Nishimura, Aplix Corporation
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The meeting held at the Take Room was attended by 35 persons.