FCCJ Special Luncheon Meeting 2 March 2007
Guest Speaker: Mr. Jukka Hienonen, President & CEO, Finnair

Mr. Hienonen's Presentation (pdf 1.2 MB)
RECAP
According to Mr. Hienonen, Finnair's Asia strategy is to become a major Europe-Asia network carrier, provide good connections between Asia and their European network and target is daily nonstop flights using a modern wide-body Airbus fleet. A problem they have currently regarding the fleet and Tokyo flights is that because of runway restrictions at Narita, they are only able to use the Airbus 340, of which they now have only one, a fairly old aircraft. But by the summer, they will get two brand new A340's.

A telling fact of the rapid Finnair growth in Asia is that in 2001 they had only 8 weekly flights, this year they will have almost 60! Asia accounts for 37% of Finniar's passenger traffic, and counting in Asia-Europe gateway traffic, close to 50%.

According to their estimations, the Asia traffic will grow with a further 33% in 2007 and 25% in 2008. Finnair believes that they have a sustainable competitive edge based on geography. Finnair is the most preferred choice for passengers from Asia needing at least one stop-over to their destination in Europe, e.g. to Stockholm, Gothenburg, Oslo, Hamburg, Dusseldorf, Berlin, Stuttgart, Edinburgh and Tallinn.

After the presentation, a large number of questions were asked, many of them slightly "hardball", but Mr. Hienonen managed to answer all of them with flying (blue and white) colors.
IMAGES FROM THE MEETING
Click image to enlarge
Click to enlarge
FCCJ President Mika Mäkinen introduces the speaker.
Click image to enlarge
Click to enlarge

Sharing a good laugh at the top table.
Click image to enlarge
Click to enlarge
Jukka Hienonen starts his presentation.
Click image to enlarge
Click to enlarge

In the front row, from left: Yasuji Ishigaki (former Ambassador to Finland), Hirokuni Yoshida (Outokumpu) and Kimuo Hashida (Nokia)
Click image to enlarge
Click to enlarge
From left: Kanji Ohashi (Mori Hospitalilty Corp./Grand Hyatt Tokyo), Kalevi Lehikoinen (TeliaSonera), Juha Niemi, Veli-Matti Lahti, Seppo Rantanen, Yoshinori Sano (Seiwa Accounting Service) and Yukio Sakurai. Back to camera Isamu Maeda (Kawanoe Zoki) and Pekka Laitinen (Fitch Ratings).
Click image to enlarge
Click to enlarge
From left at the back of the table: Eero Tammila (Finnair), Kaj Forsell (Tekla), Ian Hamilton, Jussi Salmela (Schering-Plough)
Click image to enlarge
Click to enlarge
From left: Samuli Pahkala (Vaisala K.K.), Erland Olsen and Leif Nilsson (SAS) and Hannes Valtonen (Capmark).
Click image to enlarge
Click to enlarge
Shigeyoshi Noto of the Finnish Tourist Board notes with satisfaction that the share of Asian traffic is growing.
Click image to enlarge
Click to enlarge

The travel industry table. From left Takeshi Yokoyama (Finnair), Yoshiaki Matsumoto (Kyoshin Shoji), Takaaki Satake (Japan-Finland Society), Hiroaki Sugawara (Finn Corporation), Mitsuo Takaizumi (Finnair), Noriyuki Kato (Sky) and Hiroshi Namikawa (Finnair).
Click image to enlarge
Click to enlarge

My dream is to have only 7's after each destination...
Click image to enlarge
Click to enlarge
Anu Saarela (Embassy of Finland) asks how it is possible to fly for less than 2 euros from Stockholm to Paris?
Click image to enlarge
Click to enlarge

Strictly speaking, it isn't.... 36 of the 40 low-cost airlines in Europe are in the red.
Click image to enlarge
Click to enlarge
Ian Hamilton (UPM-Kymmene) asks about the level of service onboard.
Click image to enlarge
Click to enlarge

We have a lot to learn from Japan.
Click image to enlarge
Click to enlarge
Toshio Egawa (Egawa Strategics Laboratiories) explains the physics of flying. Around the table from his right: Isao Nishimura, Shigeyoshi Noto, Yasuji Ishigaki, Hirokuni Yoshida, Kimio Hashida, Mika Makinen, Jukka Hienonen, Anu Saarela and Tuomo Kuuppo.
Click image to enlarge
Click to enlarge

Quentin O'Mahoney (AMT Group) asks about the sufficiency of capacity at Helsinki Vantaa airport.
Click image to enlarge
Click to enlarge
A question from Juha Niemi (Embassy of Finland). Veli-Matti Lahti (SDL Japan) follows with interest.
Click image to enlarge
Click to enlarge

A very active Q&A session.
Click image to enlarge
Click to enlarge
Seppo Rantanen (Koitto K.K.) asks a question regarding cooperation with SAS.
Click image to enlarge
Click to enlarge

Mika Mäkinen hands a small gift of appreciation to the speaker.
Click image to enlarge
Click to enlarge
The luncheon was attended by 37 members.
©2007 Finnish Chamber of Commerce in Japan. All rights reserved.
Mail to Webmaster