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  ISSUE 17/2007 20 September, 2007  

Dear !*TITLE*! !*LASTNAME*!,

In the middle of two weeks shortened by public holiday Mondays, I would like to remind you of our luncheon meeting coming Wednesday (see below) and announce a Joint Nordic Special Event, a Dancing Evening!

We are also involved in an event on Thursday, 18 October called Nomu-nication (a play on the words "nomu", which means drink in Japanese and "communication"). This networking event is organized regularly by the American Chamber of Commerce in Japan (ACCJ), but this time the theme is "Nordic Night" and therefore the Nordic Chambers are also invited.
More about that in my next bulletin.

Mr. Yasuto Fujita, President of K.K. Integrate
Wednesday 26 September - FCCJ Luncheon Meeting

At our next luncheon meeting, held on Wednesday 26 September, we will have an interesting guest speaker, Mr. Yasuto Fujita, President of K.K. Integrate, an Integrated Marketing Communications company.
The theme of his presentation is: "Entrance strategy of Xylitol into Japanese market".

Mr. Fujita joined Xyrofinn Far East (which later became Cultor Japan and is now Danisco Japan) in 1992 and was instrumental in introducing Xylitol into the Japanese market. He founded Integrate in May this year.

Date & Time:Wednesday 26 September, 12.00-14.00
Venue: Hotel Okura, South Wing 12F, Kensington Terrace MAP
Cost:7,000 yen for members, non-members 8,000 yen
(collected at the door)
Registration:by Monday 24 September

Profile of Mr. Fujita
Born in Tokyo in 1964. After graduating from Keio University he joined Ajinomoto.
In 1992 he established Xyrofinn Far East with its Finnish President. He was in charge of pre-marketing and there he applied to the Ministry of Health and Welfare for the permission of use for Xylitol. In 1997, he introduced Xylitol to Japan, which became a big boom. As a result, the market of Xylitol products (mainly chewing-gum) grew to 200 billion yen. Now he is Marketing Director for the Asia Pacific region at Danisco Japan.
In May 2007, he established a marketing agency, K.K. Integrate, which practices Integrated Marketing Communication.

If you would like attend, and have not yet registered, please click link at right.
Joint Nordic event supported by SCCJ, DCCJ, FCCJ, NCCJ, ISCCJ & SWEA
Monday 29 October - A Real Dancing Evening !

We invite you to a real swing dance evening with the 18 piece band Salongsorkestern from Sweden, one of the few orchestras in the world that succeed in recapturing the authentic, sophisticated sound and mood evoked by the big orchestras of the 1930s.

The soft strings, the gentle saxophones, the blaring brass, the sweet songs and the stirring rhythm certainly do full justice to the Jazz-influenced hit songs that were received with such rapture during the 20s, 30s and 40s.
Click here for a pdf flyer of the event.

Date & Time:Monday 29 October, 19:00 - 21:30 (registration from 18:30)
Venue: Restaurant SPLASH in Nogizaka MAP
Cost:8 000 yen incl. buffet "Izakaya-style" and free drinks.
(collected at the door)

Sign up before October 1st and get 1000 yen discount!
No-shows and regrets after October 22 will unfortunately have to be invoiced

Put on you dancing shoes and prepare yourself for a great evening with a real Ballroom Dance Band!
To register, click link at right.
News from Finland

Finland is a brand superpower -EBI

The ratio of the value of Finnish brands to the country's gross domestic product is the highest in Europe, Vienna-based European Brand Institute said Tuesday.

According to the institute, the value of Finnish brands amounts to almost a third of GDP, compared with just over a quarter in Switzerland, the country ranked second in the EBI table.

Finland's high ranking is largely attributable to mobile phone maker Nokia, a brand that the EBI values at more than 32 billion euros, the highest among European marques.

Behind Nokia come Louis Vuitton Moet Hennessy, Unilever, Telefonica, Vodafone and Mercedes-Benz.

Grins of the week

Paid according to inexperience...

A Manager of a retail clothing store is reviewing a potential employee's application and notices that the man has never worked in retail before.

He says to the man, "For a man with no experience, you are certainly asking for a high wage." "Well Sir," the applicant replies, "the work is so much harder when you don't know what you'redoing!"

Best regards

Clas G. Bystedt
If you have any comments, rumors, gossip or inside information,
send it to: fccj@gol.com

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This bulletin is published by the Finnish Chamber of Commerce in Japan (FCCJ) and distributed to over 600 recipients among its members and related organizations.
FCCJ was established in April 1999 to promote trade and economic exchange between Japan and Finland and has today 64 corporate members, 16 individual and one special member.