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  ISSUE 21/2010 6 October 2010  
Dear !*TITLE*! !*LASTNAME*!,

Getting into a very active and busy season for the chamber. Below I have information on three events organized within the next month or so, which is quite much for a small chamber as ours. I also have two other events that might be of interest to some of you, so read on!

In addition to our three events listed below, the dates for the Scandinavian Christmas Party (Friday, 3 December) and the traditional Christmas Luncheon at our Embassy (Thursday, 9 December) have been confirmed. Furthermore we might have a luncheon meeting with a Finnish VIP at the end of November, will have more information on that in my next bulletin, if it materializes.

  Report from the FCCJ Luncheon Meeting on Wednesday 29 September

At our luncheon meeting on Wednesday, 29 September the theme was Silver Market in Japan and we had two guest speakers: Dr. Florian Kohlbacher, Head of Business and Economics Section, German Institute for Japanese Studies and Jutta Immanen-Pöyry, Head of R&D Unit, Sendai-Finland Wellbeing Center (SFWBC).

In his presentation, Dr. Kohlbacher talked about the Silver Market Phenomenon in Japan, its different segments, innovation and marketing strategies, managerial actions and lessons learned.

Ms. Immanen-Pöyry explained about the mission of the Research and Development Unit at the SFWBC, its objectives and results so far, as well as the challenges and opportunities for Finnish companies trying to enter this market. After the presentations, we had a lively Q&A until the meeting had to be closed at 14:00

For more about the meeting, including the two presentations, click link at right!

North America - Europe Golf Challenge in Japan
North America takes the Mercedes-Benz Japan Cup 2010 !

The 8th North America - Europe Golf Challenge in Japan, Mercedes-Benz Japan Cup, was played on Friday 1 October at Kokusai Country Club in Kanagawa Prefecture.

This time, the North-American team came on top, but by the slimmest of margins. The average of the best 80% of the players for the North-American team was 74.76 when the average for the European team was 74.78, i.e. a difference of 0.02 strokes! As the European team had 56 players, of which 80% was counted (i.e. 45 players) in the team score, this means that in practice Europe lost by one stroke among any of the players counted in the team score..

The event, played in fine weather and warm was greatly enjoyed by the 121 players, 65 for Team North America, 56 for Team Europe. For more about the event, click link at right!:
Thursday, 21 October - Joint Nordic Business Seminar organized by the SCCJ
Yoshio Ishizaka, Advisor, Toyota Motor Corporation
(former Toyota Motor Executive Vice President)

The Swedish Chamber invites membes of the other Nordic Chambers to this event with former Toyota Motor Vice President Yoshio Ishizaka. The title of his presentation is: "Advancing the Toyota Way".

Date & Time:Thursday, 21 October, 18:30 - 20:30
Venue: Embassy of Sweden, Auditorium [MAP]
Cost:5,000 yen (incl. light buffet with drinks after the presentation)
Registration:by Thursday, 14 October

Yoshio Ishizaka was born January 9, 1940 in Tokyo. He graduated from Hitotsubashi University in March 1963 with a degree in law and joined Toyota Motor Corporation (TMC) in March the following year.

Mr. Ishizaka's career has centered on overseas business. He served as senior vice president and chief coordinating officer of Toyota Motor Sales, U.S.A., Inc. (TMS) from 1986 to 1990, while working on the special project that became the Lexus Division. He then became general manager of TMCfs Europe Division in 1990. In that position he supervised accelerating efforts to build an integrated, local organization in Europe to support expanded manufacturing, marketing and product development.

Named to TMC's board of directors in 1992, Mr. Ishizaka returned to TMS (USA) to serve as president from 1996 to 1999. He returned to Japan in 1999, whereupon he was promoted to senior managing director in charge of overseas operations. In 2001, he became an executive vice president in charge of Toyota's overall overseas operations, and in 2005, he became senior advisor to the board. In June 2008, Mr. Ishizaka became an advisor.

Click link below for registration, directly with the Swedish Chamber.
Friday, 29 October - FCCJ Special Lunch Event
HIRAMEKI Design x Finland Preview

The FCCJ will organize a lunch at iittala café and exhibition tour guided by the curators Harri Koskinen and Ilkka Suppanen on the opening day of HIRAMEKI, Friday, 29 October from 12:30 to ca 15::00.

Date & Time:Friday, 29 October, 12.30 - ca 15:00
Venue: Living Design Center Ozone, Shinjuku Park Tower 3F (iittala café)
3-7-1, Nishi-Shinjuku, Shinjuku-ku, Tokyo [map]
Cost:4,000 yen (limited to 20 persons, members only)
Registration:by Tuesday, 26 October

About HIRAMEKI Design x Finland
HIRAMEKI is a moment of epiphany, spark, inspiration. Design Forum Finland will stage a design export initiative at the Tokyo Designers Week - Hirameki Design ~ Finland - from 28 October to 7 November, which will present the Japanese public with a fresh and multifaceted image of Finnish design. The exhibition will cluster the full repertoire of Finnish design, from technological innovations to individual designers, around a series of scintillating themes. The aim of the pilot initiative is to support design exports and promote co-operative ventures between Finnish designers and firms in Japan.

If you would like to attend, click link at right.
Friday, 19 November - Stora Enso Cup
Sweden-Finland Golf Challenge - Autumn 2010

The 18th Sweden-Finland Golf Challenge (team competition between the Swedish and the Finnish Chambers), the Stora Enso Cup, is played on Friday, 19 November for a trophy donated by Stora Enso Japan K.K.

This time the venue is the same ans in spring, , Taiheiyo Club Narita Course, which is conveniently located just 6 km off the Tomisato I.C. (one before Narita) on the Higashi-Kanto Expressway.

For a flyer of the event, which also includes the access map and registration form, click link below.
Thursday, 21 October - Ecentral After 7 Event
International Networking with Japan's business leaders

You are invited to join us for After 7 - a networking event hosted by Ecentral and co-promoted by 12 Foreign Chambers of Commerce, bringing together major Japanese and foreign companies active in the international market.

After 7 provides all businesses and professionals opportunities for building and developing new relationships that help their companies grow. After 7 attracts high-quality business people to each event, 480 for the last event alone. Representing various industries and coming from different cultural backgrounds, the majority of the attendees are managers.

Unlike other networking events that take place in a formal surrounding, After 7 is designed for people coming after work. The event features live entertainment, delicious food and a great atmosphere. Everything is designed to help you meet new businesses and make the connections you need to take your company forward.

All attendees who book their ticket in advance online will get a chance to win an iPad!

When: October 21, from 19:00 to 23:00 (Doors open 18:30)
Where: XEX Nihonbashi, Nihonbashi, Tokyo
Tickets: JPY 3,200 (online), JPY 4,000 (at the door)
- Cost includes one free drink plus food

This year's event will take place at the all-new XEX Nihonbashi, the latest XEX venue and one of the hottest brands in Tokyo's dining scene. XEX boasts 900 square meters of floor space with an Italian restaurant, live music lounge and bar areas all offering fantastic food and great drinks.

To find out more and to reserve your ticket, click link at right.

Saturday, 9 October

The first event by Finnish-music-introducing comnpany "o-moro". This time, we introduce the Finnish jazz scene and musicians to let Japanese people know more, inviting, interviewing, and taking place the gig of Finnish jazz musician.

Pekka Pylkkänen and his new unit "Global Unit".
At the event, We also sell Finnish Jazz CDs and some foods and drinks.

For details, click link at right!

News from Finland

Norwegian to open 11 new Finnish routes

No-frills carrier Norwegian Air Shuttle said in a statement Tuesday it would open nine international and two domestic routes in Finland next year.

"We are happy to announce that we are increasing our presence in Finland by opening a new base in Helsinki and basing three of our aircraft here," Bjorn Kjos, the managing director of Norwegian, said in a statement.

"Norwegian entered the Finnish market in April, and after a mere five months our Helsinki-Oslo and Helsinki-Stockholm routes have proven to be a great success."

Flights from Helsinki-Vantaa airport to Alicante, Barcelona, Chania, Copenhagen, London Gatwick, Malaga, Nice, Rome and Split as well as to Oulu and Rovaniemi within Finland are to start next spring.

Grin of the Week

Good news and bad news

An artist asked the gallery owner if there had been any interest in his paintings on display at that time.

"I have good news and bad news," the owner replied. "The good news is that a gentleman inquired about your work and wondered if it would appreciate in value after your death. When I told him it would, he bought all 15 of your paintings."

"That's wonderful," the artist exclaimed. "What's the bad news?"

"The guy was your doctor."
Best regards

Clas G. Bystedt
If you have any comments, rumors, gossip or inside information,
send it to:

This bulletin is published by the Finnish Chamber of Commerce in Japan (FCCJ) and distributed to over 650 recipients among its members and related organizations.

FCCJ was established in April 1999 to promote trade and economic exchange between Japan and Finland and has today 62 corporate members, 16 individual and one special member.